⚠️ Important Safety Note
Simple Allergy Alert is a communication tool designed to help users convey dietary restrictions in multiple languages. It does not provide medical advice, diagnosis, or treatment. Always verify your safety directly with restaurant staff and medical professionals.
This Privacy Notice for Dominic Buzugbe (doing business as Simple Allergy Alert) describes how and why we might access, collect, store, use, and/or share your personal information when you use our services, including when you:
- Visit our website at https://app.simpleallergyalert.com or any website of ours that links to this Privacy Notice
- Download and use our mobile application (Simple Allergy Alert), or any other application of ours that links to this Privacy Notice
- Use Simple Allergy Alert — a food allergy card generator that translates a user's dietary restrictions and allergens into 100+ languages for use when dining abroad. It includes a free emergency information card and a one-time premium upgrade unlocking saved cards, custom wording, and full language access.
- Engage with us in other related ways, including any marketing or events
Questions or concerns? If you do not agree with our policies and practices, please do not use our Services. For questions, contact us at info@simpleallergyalert.com.
Table of Contents
- 1. What information do we collect?
- 2. How do we process your information?
- 3. What legal bases do we rely on to process your information?
- 4. When and with whom do we share your personal information?
- 5. Do we use cookies and other tracking technologies?
- 6. Do we offer artificial intelligence-based products?
- 7. Is your information transferred internationally?
- 8. How long do we keep your information?
- 9. How do we keep your information safe?
- 10. Do we collect information from minors?
- 11. What are your privacy rights?
- 12. Controls for do-not-track features
- 13. Do United States residents have specific privacy rights?
- 14. AI-generated translations
- 15. Do we make updates to this notice?
- 16. How can you contact us about this notice?
- 17. How can you review, update, or delete the data we collect from you?
1. What Information Do We Collect?
Personal information you disclose to us
We collect personal information that you provide to us.
We collect personal information that you voluntarily provide to us when you express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us.
Personal information we collect may include:
- Email addresses
Sensitive information. We do not process sensitive information.
Payment data. We may collect data necessary to process your payment if you choose to make purchases. All payment data is handled and stored by Lemon Squeezy and Google Play (Android purchases).
Application data. If you use our application(s), we may also collect:
- Mobile device data — device ID, model, manufacturer, operating system, version, configuration, browser type, IP address, and information about the features of our application(s) you accessed. This is primarily used to maintain the security and operation of our app, for troubleshooting, and internal analytics.
Information automatically collected
Some information is collected automatically when you visit our Services.
We automatically collect certain information when you visit, use, or navigate the Services — such as your IP address, browser and device characteristics, operating system, language preferences, and information about how and when you use our Services. This is primarily used to maintain security and operation of our Services and for internal analytics.
Like many businesses, we also collect information through cookies and similar technologies. See our Cookie Policy for more details.
The information we collect includes:
- Log and usage data — IP address, device information, browser type, settings, activity in the Services (date/time stamps, pages viewed, features used), and device event information including crash reports.
Google API
Our use of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.
2. How Do We Process Your Information?
We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law.
We process your personal information for the following purposes:
- To deliver and facilitate delivery of services to the user. We may process your information to provide you with the requested service.
- To send administrative information to you. We may process your information to send you details about our products and services, changes to our terms and policies, and other similar information.
- To fulfil and manage your orders. We may process your information to fulfil and manage your orders, payments, returns, and exchanges made through the Services.
- To protect our Services. We may process your information as part of our efforts to keep our Services safe and secure, including fraud monitoring and prevention.
- To identify usage trends. We may process information about how you use our Services to better understand how they are being used so we can improve them.
- To save or protect an individual's vital interest. We may process your information when necessary to save or protect an individual's vital interest, such as to prevent harm.
3. What Legal Bases Do We Rely On to Process Your Information?
We only process your personal information when we believe it is necessary and we have a valid legal reason to do so under applicable law.
If you are located in the EU or UK: The GDPR and UK GDPR require us to explain the valid legal bases we rely on:
- Consent. We may process your information if you have given us permission to use your personal information for a specific purpose. You can withdraw your consent at any time by contacting us.
- Performance of a Contract. We may process your personal information when we believe it is necessary to fulfil our contractual obligations to you.
- Legitimate Interests. We may process your information when it is reasonably necessary to achieve our legitimate business interests, including: analysing how our Services are used to improve them; and diagnosing problems and preventing fraudulent activities.
- Legal Obligations. We may process your information where necessary for compliance with our legal obligations.
- Vital Interests. We may process your information where necessary to protect your vital interests or the vital interests of a third party.
In legal terms, we are generally the 'data controller' under European data protection laws of the personal information described in this Privacy Notice.
If you are located in Canada: We may process your information if you have given us specific permission (express consent) or where your permission can be inferred (implied consent). You can withdraw your consent at any time.
4. When and With Whom Do We Share Your Personal Information?
We may need to share your personal information in the following situations:
- Business Transfers. We may share or transfer your information in connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business.
5. Do We Use Cookies and Other Tracking Technologies?
We may use cookies and other tracking technologies to collect and store your information.
We may use cookies and similar tracking technologies (like web beacons and pixels) to gather information when you interact with our Services. Some online tracking technologies help us maintain the security of our Services, prevent crashes, fix bugs, save your preferences, and assist with basic site functions.
To the extent these online tracking technologies are deemed to be a 'sale'/'sharing' under applicable US state laws, you can opt out by submitting a request as described under section Do United States Residents Have Specific Privacy Rights?
Specific information about how we use such technologies and how you can refuse certain cookies is set out in our Cookie Policy.
Google Analytics
We may share your information with Google Analytics to track and analyse the use of the Services. To opt out of being tracked by Google Analytics across the Services, visit https://tools.google.com/dlpage/gaoptout. For more information, please visit the Google Privacy & Terms page.
6. Do We Offer Artificial Intelligence-Based Products?
We offer products, features, or tools powered by artificial intelligence, machine learning, or similar technologies.
As part of our Services, we offer products, features, or tools powered by artificial intelligence, machine learning, or similar technologies (collectively, 'AI Products'). These tools are designed to enhance your experience and provide you with innovative solutions. The terms in this Privacy Notice govern your use of the AI Products within our Services.
Use of AI Technologies
We provide the AI Products through third-party service providers ('AI Service Providers'), including Google Cloud AI. Your input, output, and personal information will be shared with and processed by these AI Service Providers to enable your use of our AI Products. You must not use the AI Products in any way that violates the terms or policies of any AI Service Provider.
Our AI Products are designed for:
- AI translation
All personal information processed using our AI Products is handled in line with this Privacy Notice and our agreement with third parties.
7. Is Your Information Transferred Internationally?
We may transfer, store, and process your information in countries other than your own.
Our servers are located in the United States. Regardless of your location, your information may be transferred to, stored by, and processed by us in our facilities and in the facilities of the third parties with whom we may share your personal information (see When and With Whom Do We Share Your Personal Information? above), including facilities in the United States and other countries.
If you are a resident in the EEA, United Kingdom, or Switzerland, these countries may not necessarily have data protection laws as comprehensive as those in your country. However, we will take all necessary measures to protect your personal information in accordance with this Privacy Notice and applicable law.
European Commission's Standard Contractual Clauses: We have implemented measures to protect your personal information, including by using the European Commission's Standard Contractual Clauses for transfers of personal information between us and our third-party providers. Our Standard Contractual Clauses can be provided upon request.
8. How Long Do We Keep Your Information?
We keep your information for as long as necessary to fulfil the purposes outlined in this Privacy Notice unless otherwise required by law.
We will only keep your personal information for as long as it is necessary for the purposes set out in this Privacy Notice, unless a longer retention period is required or permitted by law. No purpose in this notice will require us keeping your personal information for longer than 90 days.
When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymise such information, or securely store it and isolate it from any further processing until deletion is possible.
9. How Do We Keep Your Information Safe?
We aim to protect your personal information through a system of organisational and technical security measures.
We have implemented appropriate and reasonable technical and organisational security measures designed to protect the security of any personal information we process. However, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure. You should only access the Services within a secure environment.
10. Do We Collect Information From Minors?
We do not knowingly collect data from or market to children under 18 years of age.
We do not knowingly collect, solicit data from, or market to children under 18 years of age, nor do we knowingly sell such personal information. By using the Services, you represent that you are at least 18 or that you are the parent or guardian of such a minor. If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data. If you become aware of any data we may have collected from children under age 18, please contact us at info@simpleallergyalert.com.
11. What Are Your Privacy Rights?
Depending on your location, you have rights that allow you greater access to and control over your personal information.
In some regions (like the EEA, UK, Switzerland, and Canada), you have certain rights under applicable data protection laws. These may include the right to: request access and obtain a copy of your personal information; request rectification or erasure; restrict the processing of your personal information; data portability; and not to be subject to automated decision-making. In certain circumstances, you may also have the right to object to the processing of your personal information.
We will consider and act upon any request in accordance with applicable data protection laws.
If you are located in the EEA or UK and you believe we are unlawfully processing your personal information, you have the right to complain to your Member State data protection authority or UK data protection authority.
If you are located in Switzerland, you may contact the Federal Data Protection and Information Commissioner.
Withdrawing your consent: You have the right to withdraw your consent at any time by contacting us using the contact details in section How Can You Contact Us About This Notice? below. Please note this will not affect the lawfulness of processing before its withdrawal.
Cookies and similar technologies: Most web browsers are set to accept cookies by default. You can usually choose to set your browser to remove or reject cookies, though this could affect certain features or services. See our Cookie Policy for further information.
If you have questions or comments about your privacy rights, you may email us at info@simpleallergyalert.com.
12. Controls for Do-Not-Track Features
Most web browsers and some mobile operating systems and applications include a Do-Not-Track ('DNT') feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage, no uniform technology standard for recognising and implementing DNT signals has been finalised. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this Privacy Notice.
California law requires us to let you know how we respond to web browser DNT signals. Because there currently is not an industry or legal standard for recognising or honouring DNT signals, we do not respond to them at this time.
13. Do United States Residents Have Specific Privacy Rights?
If you are a resident of California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, or Virginia, you may have the right to request access to and receive details about the personal information we maintain about you, correct inaccuracies, get a copy of, or delete your personal information.
Categories of Personal Information We Collect
| Category | Examples | Collected |
|---|---|---|
| A. Identifiers | Contact details, such as real name, alias, postal address, telephone or mobile contact number, unique personal identifier, online identifier, Internet Protocol address, email address, and account name | YES |
| B. Personal information as defined in the California Customer Records statute | Name, contact information, education, employment, employment history, and financial information | NO |
| C. Protected classification characteristics under state or federal law | Gender, age, date of birth, race and ethnicity, national origin, marital status, and other demographic data | NO |
| D. Commercial information | Transaction information, purchase history, financial details, and payment information | YES |
| E. Biometric information | Fingerprints and voiceprints | NO |
| F. Internet or other similar network activity | Browsing history, search history, online behaviour, interest data, and interactions with our and other websites, applications, systems, and advertisements | YES |
| G. Geolocation data | Device location | NO |
| H. Audio, electronic, sensory, or similar information | Images and audio, video or call recordings created in connection with our business activities | NO |
| I. Professional or employment-related information | Business contact details, job title, work history, and professional qualifications | NO |
| J. Education information | Student records and directory information | NO |
| K. Inferences drawn from collected personal information | Inferences drawn from any of the collected personal information listed above to create a profile or summary about an individual's preferences and characteristics | NO |
| L. Sensitive personal information | NO |
We will use and retain the collected personal information as needed to provide the Services or for:
- Category A — As long as the user has an account with us
- Category D — As long as the user has an account with us
- Category F — As long as the user has an account with us
Sources of Personal Information
Learn more about the sources of personal information we collect in What Information Do We Collect?
How We Use and Share Personal Information
Learn more about how we use your personal information in How Do We Process Your Information?
We may disclose your personal information with our service providers pursuant to a written contract between us and each service provider. Learn more in When and With Whom Do We Share Your Personal Information?
We have not disclosed, sold, or shared any personal information to third parties for a business or commercial purpose in the preceding twelve (12) months. We will not sell or share personal information in the future belonging to website visitors, users, and other consumers.
Your Rights
You have rights under certain US state data protection laws. These rights include:
- Right to know whether or not we are processing your personal data
- Right to access your personal data
- Right to correct inaccuracies in your personal data
- Right to request the deletion of your personal data
- Right to obtain a copy of the personal data you previously shared with us
- Right to non-discrimination for exercising your rights
- Right to opt out of the processing of your personal data if it is used for targeted advertising, the sale of personal data, or profiling
How to Exercise Your Rights
To exercise these rights, you can contact us by visiting info@simpleallergyalert.com, by emailing us at info@simpleallergyalert.com, or by referring to the contact details at the bottom of this document.
Under certain US state data protection laws, you can designate an authorised agent to make a request on your behalf. We may deny a request from an authorised agent that does not submit proof that they have been validly authorised to act on your behalf.
Request Verification
Upon receiving your request, we will need to verify your identity. We will only use personal information provided in your request to verify your identity. If we cannot verify your identity from the information already maintained by us, we may request additional information for security or fraud-prevention purposes.
Appeals
Under certain US state data protection laws, if we decline to take action regarding your request, you may appeal our decision by emailing us at info@simpleallergyalert.com. We will inform you in writing of any action taken or not taken in response to the appeal, including a written explanation of the reasons for the decisions. If your appeal is denied, you may submit a complaint to your state attorney general.
California 'Shine The Light' Law
California Civil Code Section 1798.83 permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes. If you are a California resident and would like to make such a request, please submit your request in writing using the contact details in How Can You Contact Us About This Notice?
14. AI-Generated Translations
⚠️ Important — please read carefully
Simple Allergy Alert uses AI-powered machine translation to generate allergy cards. Translations are provided for convenience only and may contain errors. The app is not a medical device and should not be relied upon as the sole means of communicating a life-threatening allergy. Users assume full responsibility for verifying translation accuracy before acting on any information generated by the app.
15. Do We Make Updates to This Notice?
Yes, we will update this notice as necessary to stay compliant with relevant laws.
We may update this Privacy Notice from time to time. The updated version will be indicated by an updated 'Revised' date at the top of this Privacy Notice. If we make material changes, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this Privacy Notice frequently.
16. How Can You Contact Us About This Notice?
If you have questions or comments about this notice, you may email us at info@simpleallergyalert.com or contact us by post at:
Dominic Buzugbe
2 Lilac Close
Horsford
Norwich, Norfolk NR10 3EN
United Kingdom
If you are a resident in the United Kingdom, we are the 'data controller' of your personal information. We have appointed Dominic Buzugbe to be our representative in the UK. You can contact them directly regarding our processing of your information, by email at info@simpleallergyalert.com, by visiting http://www.simpleallergyalert.com, or by post to:
2 Lilac Close
Horsford
Norwich, Norfolk NR10 3EN
England
17. How Can You Review, Update, or Delete the Data We Collect From You?
Based on the applicable laws of your country or state of residence in the US, you may have the right to request access to the personal information we collect from you, details about how we have processed it, correct inaccuracies, or delete your personal information. You may also have the right to withdraw your consent to our processing of your personal information. These rights may be limited in some circumstances by applicable law. To request to review, update, or delete your personal information, please visit: info@simpleallergyalert.com.